How to Create a Customer Data Management Strategy

Understanding the Value of the Data Treasure in Your Own Backyard

Whether you’re in retail, hospitality, restaurants, or any business-to-consumer
industry, your own first-party data can deliver a wealth of insights with a
higher degree of accuracy than third-party data.

Too often, businesses undervalue the first-party data they already own as a place
to start to learn:

  • Who represents their core audience, which is critical to shaping more
    effective acquisition marketing.
  • What products and services — in what quantities — represent the best bets
    in driving incremental sales growth.
  • Where the next best markets may exist to drive the most efficient and
    effective geographic expansion efforts

To build a rich vein of customer intelligence (and the competencies in your
organization to run it) start with your richest source of data — the one you
already own.

Download to Discover the Steps to a Customer Intelligence-driven Business: 

  • Strategy - Design the strategy that gets the right people engaged with the right processes.

  • Speed - Build a solution to pragmatically realize that strategy, quickly.

  • Scale - Modernize your platform for scalable, agile operation in the cloud.

Distributed by CCG, an organization in Tampa, Florida, that helps companies become more insights-driven, solve complex challenges and accelerate growth through industry-specific cloud, data and analytics solutions.

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