CCG’s data scientists focus on creating business value from advanced analytics and artificial intelligence capabilities. In this consultation, we can focus on your specific data science needs:
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CCG partnered with Metropolitan Ministries, a nonprofit organization that serves poor and homeless families across the Tampa Bay area, to provide more insight into donor value and personalized marketing efforts. Leveraging Microsoft Azure Machine Learning, CCG created comprehensive decision trees and segmented the donor attributes based on the percentage of likelihood to donate. From this analysis came two key outputs:
With the help of machine learning, Metropolitan Ministries discovered each donor band’s lifetime value, understood donor’s likelihood to churn, and established personal marketing initiatives to achieve a greater ROI.